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NEW LACE. ADVENTURE AWAITS.
Get ready to meet your fall muses: Turmeric and Vintage Indigo. Crisp lace styles, here you come…
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Comfy Around the Clock
Skip the outfit change! Our All-Day Crew Long-Sleeve will keep you cozy and layered from couch to coffee run. Softest ever feels make getting out of bed not so bad.
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All The Finer Things
Something effortlessly chic is coming… Elevate the way you move with 3 new silhouettes in Crochet Lace. Because you deserve all the finer things in life.
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Look good, do good.
The Eco-Style Series
We’re moving forward in our journey toward sustainability. Get in on a sleek recycled fabric made up of 80% polyester yarn from post-consumer recycled materials.
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Soft feels all year long.
Terry-Soft Lounge
Meet our newest lightweight and ultra comfy lounge lined with a super soft terry fabric — coming in a new crew sweatshirt, jogger, and short!
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Good for you, good for the earth.
The Eco-Active Series
Meet our first Eco-Active styles made to get you movin’ and groovin’ while doing good for our planet — coming in a new recycled biker short, racerback bra, and cropped legging!
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Line up for a style upgrade.
The Retro Ribbed Series
Get ready to swap your whole wardrobe with our newest retro-inspired series. Meet 8 new styles in a super soft, retro-ribbed material made for ultimate styling.
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Limited Edition
The Deco Mesh Series
Meet the deco mesh bralette - limited edtion, and so ready for Fall.
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We're just getting started...
SUSTAINABLE SWIM
We're making our first splash into sustainability. A new recycled polyester fabric that makes water bottles look chic.
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EQUAL PRICING FOR ALL GIRLS
Coming soon: Expanded sizing, 30DDD - 46DDD. Size tax free! Get on the waitlst for early access.
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The Jewel Tone Series
IT'S YOUR SZN
Time to step out, stand out, and steal the show with a new demi bra as bold as you are.
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voted softest ever
THE ALL-DAY STRIPE SERIES
Line up for the softest series ever. Our All-Day series is getting the ultimate upgrade with sporty stripe details in 3 new styles.
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Introducing
The Light As Air Spacer Bra
The lightest no-bra bra that conforms to you and your shape, not the other way around
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Introducing Crochet Lace
Refresh, Restart, Reboot.
Get ready for Crochet Lace - giving you the fresh look you want with the retro vibes you never want to lose.
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Introducing
LEOPARD + LACE
SPOTTED: You in the chicest print of the decade. Get in on the sellout bralette and push-up styles you know and love, now in a chic and sexy latte leopard print.
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DD - DDD CREW
THE BUSTY MATERNITY BRALETTE
You asked, we delivered. This technically amazing bralette offers ultimate support, clip-on clip-off functionality and total style.